Since 2001, with her production company Angelic Films, Amy has Directed and/or Produced more than 150 commercials, promos, brand films, music videos and corporate documentaries for a range of International clients including Skype, Toshiba, Nokia, Lenovo, Pepe Jeans, Red Bull, Pedigree, Aussie and many more. Her work has taken her to film in Kenya, Tanzania, Saudi Arabia, Dubai, India, China, United States, Morocco and all around Europe and the UK. She has also produced in-house for ITN Productions (Advertising) for ITV, and for BT Sport Creative.
Here are a few of her films:
PEPE JEANS
Amy produced this stylish and ambitious perfume launch commercial for Pepe Jeans through Spanish creative agency Tesauro. Shot in just 2 days in multiple locations across London, Amy’s brilliant shooting crew pulled out all the stops to create this truly stunning film.
LENOVO
Working with award-winning creative agency Twogether, Amy produced and directed this ambitious and slightly bonkers brand film for the AsiaPac region for client Lenovo. Working to a tight budget and constantly evolving script and brief, Amy pulled together a creative team including stunt coordinators and parkour performers to deliver a fun and well received film.
MATALAN
Working in-house at ITN Productions (Advertising), Amy was tasked with refreshing the Matalan commercial offering on ITV, from it’s origins as a ‘shiny floor’ TV show based format into something more aspirational and glossy. Amy introduced new hybrid shooting styles and higher end acquisition formats to the brand and helped to develop the new, slicker style of advert that remains to this day.
BT SPORT
Amy spent 5 months working as an in-house shoot Producer for BT Sport Creative, working with a team of creatives to produce a steady stream of broadcast promo content for everything from the Rugby World Cup to MotoGP, Boxing to Champions League. She also wrote and produced an ambitious international internal promo for BT, and her final projects were producing a high end 8k Anamorphic commercial spot for the Champions League Final, shot with 2 crews in 3 countries across 3 days, and writing, producing & directing the VR/360 video opening sequence for the 2018 Champions League final itself.
NOKIA
Amy produced, directed and shot more than 30 social media films for Nokia and creative agency 1000 heads. The ‘Better photos every day’ film was viewed over 3 million times on Youtube in just a few days! Other films included the Nokia Freestyle and Nokia 48 hours in Hong Kong videos (see below).
Amy Coop // Writer/Director 